‘Top-of-the funnel’, ‘Middle-of-the-funnel’ and ‘Bottom-of-the-funnel’ respectively
- ToFu → brand awareness
- i.e: a short video promoting good meeting ettiquette on LinkedIn
- MoFu → Customers are actively seeking a solution. Business positioning is important
- Promote case studies
- Promote work with existing clients
- Raise testimonials
- BoFu → An explicit request for the persons’ business, a.k.a: CTAs
- Online Shop → ‘add to cart’
- consultancy → ‘request a callback’
- news outlet → ‘register for newsletter’