Urchin Software

^{source: ‘The Urchin Software Mafia: Becoming Google Analytics and where they are now’}

• Founded in 1995
• Originally named ‘Quantified Systems, Inc.’
• as originally different
• Started with a completely different service offerring
  • Sold Web Hosting and (Website?) Design
• Headquartered in ‘Little Italy’, San Diego
  • Part of a cluster of successful Tech Startups known as the ‘SD Mafia’

Initial Vision

Founded to ‘help companies better understand their user’s experiences and track the performance of advertisements and other aspects of website visits

Early Customers

• Honda Motor Co.
• Mind spring
  • Early ISP company
  • Supplied services like:
    • Dial-up Internet
  • Founded by tech entrepeneur ‘Charles Brewer’ from Atlanta, US
    • Moved on from tech into urban planning
      • Proponent of ‘New Urbanism’
      • ‘Las Catalinas’