- CPD Certified - get a certification from attending the seminar
Intro
- Marketing is essential in the modern day
- “Online marketing expands your potential market beyond local limitations”
- 24/7 opportunity to engage:
- Explore your brand
- Contemplate your offerring
- Convert (make purchases)
- Active social media, nicely presented website builds trust with the consumer
- Credibility, people start to build an association with you
Content marketing
- Cost-effective vs. print advertising
- Commenting and feedback processes builds relationships, rapport
- A strong online presence sets your business apart
- People often seek online experiences as a first point of contact, prefer it
- Adapting to the evolving landscape of commerce
- Taking a step back and taking stock of how the market is evolving around you can help you to identify opportunities before they pass you by
Website
Repeat customers are cheaper and easier for your bank balance!
- 3-4s decision window to understand whether consumer wants to engage with your services
Primary effort on Social Media is a viable marketing strategy
- When writing your own website you are telling your story
- You are positioning your brand
- You are showcasing your brand
People will likely disengage from active consideration of your product as soon as browse away from the website
- Go mobile first!
Build a multi-channel presence to build legitimacy
Give people a clear means of interaction
- Ensure that people are able to respond to your offerrings easily!
- Even Cursory requests can lead to repeat business
Website ideas:
- A.I chat-box with System Instructions
- Automated custom email generation CTA (with me as recipient)
On service page, list prices and allow someone to add to cart
Video testimonials
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Offer customised reports based upon Google Pagespeed!
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Review design principles regularly
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Review WCAG2.2
Marketing tone of voice
Using ‘we’ voice can detract from authenticity of sole-trader passion
- Reach out to customers after engagement! i.e: sending an order or delivering a service
Align yourself with leaders/authority figures (?)
Tools
- Answerthepublic
Identify key actors of interest in your business
- What age are your potential clients?
- What socials do they use?
- What behaviours do they exhibit?
Evaulate the time & effort invested in social media vs. output
Market identification
- What marketing channel are the businesses that you are involved with
Website security
- Keep WordPress plugins up-to-date
Potential Clients on the seminar
- Messages requesting a Website Review
- Someone reporting issues with domain hosting via provider
- People raising concerns about using images and Accessibility
Website requirements
- GDPR Policy
- Cookie Policy
- Customised Privacy Policy
SSL- Copyright notice